(n)genius web marketing blog...
Most mistakes and failures in technology projects are caused by a birth defect, i.e., something was missing at the earliest stages of development. The DNA of any web project is formed in the discovery sessions, and everything that follows bears the DNA's imprint.
Or it should.
Too often, discovery is confused with creative brainstorming. In the beginning, we are not trying to invent or create a need or a problem or even an opportunity. These things exist like a genetic code, waiting to be recognized and mapped. The creative part comes later when we start experimenting with possibilities and ideas related to what we've found.
But if discovery isn't exactly creative, it can still be exciting. Discovery isn't just fact finding, it's a treasure hunt—and much of that treasure is buried. There's no better tool to unearth the buried things than the simple art of listening. Over the years I have recognized a few listening techniques that make discovery sessions more productive.
This approach not only applies to initial discovery with the client, but also in every team meeting, collaborative conversation, and review session throughout the project's lifetime. After all, birth doesn't have to be a one-time event.