Call Tracking

Call tracking may be one of the most underrated tools in online marketing today. While your SEO efforts are designed to drive traffic to your website, increased phone calls are likely to be a welcome secondary effect. Tracking the source of these calls will help you maximize the effectiveness of your advertising budget.

"Pay-per-click and other online advertising generates a large number of inbound telephone enquiries. PPC advertisers don't realize this as they are not using call tracking in the same way as they use web analytics to track online inquiries." Harry Bott, Mediahawk

With a phone tracking solution implemented by (n)genius media, you will:

• Understand which responses come from which advertising sources
• Track and monitor all customer interaction, whether by web, email or telephone
• Stop spending money on advertising that is not working
• Direct your advertising dollars where they will bring the best ROI