Conversion Rate Optimization (CRO)

Conversion Rate is the single most important factor in determining the success and profitability of your website.

SEO: Bring a greater number of qualified visitors to your site.
CRO: Convert more of those visitors into customers.

A conversion occurs when a visitor takes a desired action on your website, i.e., completes a purchase, submits a request, or signs up for a newsletter, etc. Conversion Rate Optimization is the process of analyzing and improving the frequency with which these conversions take place. An increase in your website’s sales conversion rate from 1% to 2% would result in a doubling of revenues. Typically, most websites can expect to see a 4-5% improvement in their conversion rates after implementing a CRO program.

(n)genius media will identify conversion goals and develop a customized plan to make sure your site meets or exceeds those objectives by:

• Understanding what your customer wants
• Determining which pages are converting well already
• Using Google Analytics to set up goals and funnels
• Performing simple split tests and tracking the results
• Doing multivariate testing with Google Website Optimizer
• Testing headlines, subtitles, prices, offers, guarantees, calls to action, and more
• Continually reacting and improving