Google Analytics

What is Google Analytics?

"Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. With this information, you can improve your return on investment, increase conversions, and make more money on the web. You'll be able to compare the behavior and profitability of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site's content and design." Google

While Google Analytics provides a great high-level dashboard to quickly assess your site's performance, the real benefits are in the deeper reports regarding keywords, click-paths, goals, and conversions. Understanding and applying this data is critical to every aspect of your website's success. (n)genius not only tracks and reports, but also analyzes the rich information available from Analytics and identifies opportunities for increased traffic, conversions, and ROI.