Search Engine Optimization (SEO)

Search engine optimization (SEO) may be one of the most critical factors in growing your business in today's economy. Search engines are constantly evolving and changing the rules, but the right SEO process can keep you one step ahead of the competition. SEO should be built into your website from the ground up, but (n)genius can optimize established sites as well, integrating the best practices and techniques to maximize your site's search engine ranking and visibility.

The process begins with keyword research—discovering the words and phrases people are using to search for your products or services. Competitive research plays an important role in identifying the best search engine traffic opportunities in your market. This research will inform the copy, links, and navigation throughout your site, as well as the structure and coding of the site itself.

Of course, onsite optimization is only the beginning. (n)genius will build a comprehensive plan including inbound links, local directory listings, online reviews, optimized Google Places page, and much more. We'll focus on not only increasing traffic, but also on converting those visitors to paying customers.